Whether at home, in the office or in public places, we can see all kinds of desk calendars. At first, the desk calendar was designed to facilitate people to query the date. With the development of economy, desk calendar has been favored by more and more enterprises as a medium of publicity and advertising.
Desk calendar design our common desk calendar design refers to the rational arrangement of elements such as composition form, pattern, color and text by artistic means on the basis of reflecting the timetable, so as to finally form a desk calendar. So, what are the highlights of desk calendar design? Desk calendar design function desk calendar design is very practical for enterprises and can provide exquisite corporate image and product display. Few publicity materials are both ornamental and practical, and the desk calendar design not only has these characteristics, but also has long-term preservation value. It presents the corporate image, products and services through exquisite graphic forms, which is unforgettable. It has the advantages of low cost, wide publicity and good durability, does not occupy time and space, and is pollution-free and pollution-free.
The deformation of numbers and fonts is widely used in the design of desk calendar, which also reflects the characteristics of desk calendar. The excellent use not only makes the picture content brilliant, but also makes the audience deeply impressed by it and plays a certain advertising role. The calendar shall be designed to:
照片要清晰，最好是高清的；2.模板选暖色，款式新颖，突出主题；3.好的软件很影响台历设计的效果；4.色彩要均衡，不能色彩比太大；5.纸质 ： 胶版纸、铜版纸、哑粉纸、特种纸等。
Photos should be clear, preferably high-definition; 2. The template shall be warm color, novel style and highlight the theme; 3. Good software affects the effect of desk calendar design; 4. The color should be balanced, and the color ratio should not be too large; 5. Paper: offset paper, coated paper, matte paper, special paper, etc.
The design of desk calendar not only needs to pay attention to the design style and design creativity, but also needs to do a good job in the later processing, which is also the basic requirement of desk calendar design, which is mainly reflected in four aspects: the size of desk calendar design, the number of paper pages, typography and design process.
Determine the size of desk calendar design. The design specifications of desk calendar are divided into horizontal desk calendar, square desk calendar, strip desk calendar and; Horizontal mini desk calendar, vertical mini desk calendar, vertical desk calendar, special-shaped desk calendar, etc. According to the design specifications of the desk calendar, its design dimensions are also different.
Determine the number of paper and pages of the desk calendar design: the number of desk calendars can usually be divided into weekly calendar, semi monthly calendar, monthly calendar and bimonthly calendar according to the month. With the cover, it corresponds to 52, 25, 13 and 7, and pages can be added according to the actual content.
Determine the composition and printing composition of the desk calendar design: be careful when making up the desk calendar. Make up the desk calendar according to the binding method. When turning left and right, the pros and cons are reversed. Don't be afraid of trouble. Make a small sample before printing to see the finished product.
Determine the post press process.
Binding: rubber ring binding and horse riding binding (this step will be further described later).
Improve the calendar design process. The whole process is specially carried out around the needs of customers.
Processes include: design style sample - design printing - finalization - plate making - Printing - cutting - Mounting - paging - trimming - punching - threading and pressing ring - quality inspection - Packaging - delivery.
The later work of making process calendar, monthly calendar, desk calendar and wall calendar can be divided into two parts: cover process production and support process production.
Cover process cover refers to coating (spraying or printing) a layer of colorless and transparent paint on the surface of the cover, so as to form a thin and uniform transparent bright layer on the surface of the cover. It can protect the printed content of the desk calendar and play a beautiful role. At the same time, it can make the printed matter more shiny and the visual effect is remarkable.
The concave convex printing of the cover is clamped by a gravure plate and a relief plate with close fit. Under a certain pressure, the picture and text or pattern similar to the relief plate is formed on the surface of the cover, so that the printed matter has an obvious sense of relief. Cover film is a processing technology in which the plastic film is coated with adhesive and bonded with the cover after heating and pressurization.
A layer of plastic film is added on the surface of the cover film, which is more smooth, and the gloss and color firmness are better. The graphic color is bright and full of three-dimensional feeling. At the same time, it also has the functions of waterproof, antifouling, wear-resistant, folding resistant and corrosion resistant.
Bracket process bronzing uses a certain pressure and temperature to put the hot stamping machine on the plate, and transfer the metal aluminum foil or color aluminum foil to the bracket according to the graphics of the hot stamping template.
Hot pressing is mainly applied to wooden supports. High density high-quality wood boards are used as surface laminates, man-made boards are used as core base materials (bottom materials for two-layer structures), low-density low-cost boards are used as bottom laminates, and pressed in a general hot press to produce support materials with low cost and good appearance performance.
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