名片设计的常识性问题有哪些? - 行业新闻

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名片设计的常识性问题有哪些?

来源:http://www.xinfengyinshua.cn/   发布时间:2021-11-25
目前市面上常见的名片尺寸是9x5.5cm,是常见,在此基础上,若希望名片做的细长一些,可以将高度定在4-4.5cm左右。版式可竖可横,根据需要自行设计。
At present, the common business card size on the market is 9x5.5cm, which is common. On this basis, if you want the business card to be slender, you can set the height at about 4-4.5cm. The layout can be vertical or horizontal, and can be designed according to needs.
第二种尺寸是一种可折叠的大名片,即尺寸为9x9.5cm,从名片上方的位置向下计算4cm的位置作为横向折叠处,被折叠下来的部分,是放企业商标的位置,折叠下来盖住的部分属于放置银行卡号电话号码姓名职务等信息的位置,是名片的详细内容面。从4cm处折叠下来后低端的位置,会露出详细内容面的电话号号码,或企业地址等想露出的信息内容。若想将名片从中间对折进行折叠,把折叠的位置放在整个高度的中心水平线即可。
The second size is a large foldable business card, that is, the size is 9x9.5cm. The position of 4cm is calculated downward from the position above the business card as the horizontal folding position. The folded part is the position where the enterprise trademark is placed. The folded part belongs to the position where the bank card number, telephone number, name, job and other information are placed. It is the detailed content of the business card. After being folded down from 4cm, the low-end position will reveal the phone number of the detailed content surface, or the information content such as the enterprise address. If you want to fold the business card in half from the middle, place the folded position on the central horizontal line of the whole height.
名片中的uedbet官网进不去尺寸怎么计算
How to calculate the printing size in a business card
任何大开本的uedbet官网进不去品,都需要给文件加出血,所谓的出血,指的是文件实际尺寸以外的需要被切掉的部分。多数uedbet官网进不去品的出血大小会设定为0.3cm,是在文件的上下左右四个位置都要做出血。而名片的出血大小只需在四个边的位置各加0.1cm即可,如名片是9x5cm的,加完出血的尺寸是9.2x5.2cm即可。若您使用的是专业uedbet官网进不去下单平台,下单平台可能在系统里已经设定好了出血的部分,这样就可以把做好出血尺寸的文件直接传上去即可。有些平台只接受带压缩包格式的jpg格式的PDF格式的文件。
Any large print needs to bleed the document. The so-called bleeding refers to the part that needs to be cut off other than the actual size of the document. The bleeding size of most printed materials will be set to 0.3cm, which is bleeding at the top, bottom, left and right of the document. The bleeding size of the business card only needs to add 0.1cm on each of the four sides. If the business card is 9x5cm, the bleeding size is 9.2x5.2cm. If you use a professional printing order platform, the order platform may have set the bleeding part in the system, so you can directly transfer the documents with bleeding size. Some platforms only accept files in JPG format and PDF format with compressed package format.
名片的工艺技术有哪些比较常用
What are the common technologies of business cards
烫金:烫金是将商标或小字以印烫的方式制作出来,这样的名片看起来高端有档次。造价比价高。烫出来的颜色可选,如烫金烫银烫红金等。
Bronzing: bronzing is to make trademarks or small characters by printing and ironing. Such business cards look high-end and high-grade. The cost is higher than the price. The colors can be selected, such as gold, silver, red gold, etc.
覆膜:分为亮膜和亚光膜。两者是有区别的。亮膜的特点是亮度高,表面光滑,光滑的表面不能再次写字上去。哑膜的特点是一种哑光效果,名片会看起来高档有品质,若名片是全黑色底色的好或必须覆哑膜,这样黑色墨不会轻易掉色,弄的到处都是。同时哑膜的名片也是无法写字上去的,想再次写字上去,名片只能用一般卡纸直接uedbet官网进不去,不加任何工艺。
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Film covering: it is divided into bright film and matte film. There is a difference between the two. The bright film is characterized by high brightness and smooth surface. The smooth surface can't write again. The dumb film is characterized by a matte effect. The business card will look high-grade and high-quality. If the business card has a full black background or must be covered with a dumb film, the black ink will not fade easily and will be everywhere. At the same time, the business card of dumb film can not be written. If you want to write again, the business card can only be printed directly with general cardboard without any process.
激凸:一般将细小的字体做激凸效果,被激凸的文字用手摸上去有鼓出的手感。
Bulge: generally, small fonts are used for bulge effect, and the bulged words feel bulging by hand.
镂空:镂空技术一般只有在设计艺术感超强的名片或uedbet官网进不去品时才会见到。
Hollowing out: hollowing out technology is generally seen only when designing business cards or printed materials with strong artistic sense.
UV:这种效果多用于商标处的处理。终效果用手摸上去是光滑的,具有一定反光效果,但不会太亮。会让名片整体上来起来比较精致。
UV: this effect is mostly used for the treatment of trademarks. The final effect is smooth by hand and has a certain reflective effect, but it will not be too bright. It will make the business card more exquisite as a whole.
名片排版中的字体样式
Font style in business card typesetting
企业名称电话号码公司地址等信息常用的字体多为黑体字,多以方正黑体类为多见。其次是宋体字为常用。姓名的部分需要突出一些,所以会比其他内容略大一些。
The commonly used fonts for enterprise name, telephone number, company address and other information are mostly in bold, mostly in square bold. Secondly, Song typeface is commonly used. The part of the name needs to be highlighted, so it will be slightly larger than other contents.
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